Underneath the tough-guy exterior, although, he is easy to be close and indomitable. Which actors in big-screen movies give a strong impression on you? My answer is Sylvester Gardenzio Stallone and Dwayne Johnson. They are in motorcycle jackets, Dr. Martins boots, classic and modern combat equipment, and some accessories, especially wristwatches. A powerful wristwatch adds brilliance and charm to tough-guy building. Panerai fits tough-guy culture perfectly.

As a luxury watch brand, Panerai keeps moving and creating. Although the times produce Panerai, it builds its status and attitude in watchmaking industry because of its unique traits. In my opinion, three major factors drive Panerai to be successful.
No.1 Unique Watch Case
All-in-one-shaped lugs and the device protecting crown. Bold dial with super luminescent effect in large size guides perfect time on dark conditions.
No.2 Chic and Classic Elemants
Panerai has outstanding charm that it always makes a strong impression on people at a glance. Chic and classic elements and Panerai watch case is a clever collocation, which will tell you what’s Panerai style.
No.3 Celebrity Effect

Sylvester Gardenzio Stallone
In 1995, Sylvester Gardenzio Stallone was a fresh-meat actor. He was wearing a Panerai watch when the film DAY LIGHT was shooting. It’s a pity that it was a low-grossing film, but it’s important that spectators remembered the watch and the brand. The effect is not enough to make Panerai famous. In 1997, Richemont Group purchased Panerai, the fifth member, and it drew up plans to achieve success. After The Expendables was shown, Panerai PAM 00382 Stallone wore was all the rage. With bronze watch case and brown leather strap, the special edition watch has won a high reputation for tough and vintage exterior look.

Dwayne Johnson
Dwayne Johnson is both a professional wrestler and an actor. He played roles in Fast and Furious, San Andreas, G.I. Joe: Retaliation, Jumanji: Welcome to the Jungle and so on, muscular body, tough-guy style and heroic figure. Dwayne Johnson acted a pilot in the film, San Andreas. He saved his daughter with Panerai LUMINOR 1950 PAM 00305 when she was in danger. 47mm titanium watch case is quite suitable for Dwayne Johnson, powerful and light-weight.

From Sylvester Gardenzio Stallone to Dwayne Johnson, Panerai often was carried by them, so Panerai leaves a deep impression on man spectators. They play important roles in pushing Panerai to go up.

Every watch brand has its own features, and Panerai features large dial and powerful watch case. That’s its style. For young men who love sports, Panerai is the best choice. Panerai has strong sporty feel. For mature men, they will be set off by shirts or casual outfits and Panerai. Panerai and business suit is a good match. Although the collocation looks less delicate, female charm and strong character are set off fully.